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Summer 2017

Communication Studies (COMM ST)
COMM ST 148 - Integrated Marketing Communications

Lecture: Lec 1

Class ID: 024589130

Class Website: https://moodle2.sscnet.ucla.edu/course/view/171C-COMMST148-1

Day(s)

Time

Location

Open: 970 of 999 Left

No Waitlist

3:15pm-5:20pm

Royce Hall Room 162

4.0

Feramisco, C.

Final Exam Information

Date

Day

Time

Location(s)

None listed

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Consult instructor for method of evaluation

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Enrollment Information

Grade Type

Individual Studies

Level

Letter Grade

Class:
Instructor Consent

No

N/A

Upper Division

Course Description

Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.

Class Description

None

General Education (GE)

This class does not satisfy any GE requirements.

Writing II

This class does not satisfy the undergraduate Writing II requirement.

Diversity

This class does not satisfy any College/School diversity requirement.

Class Notes

  • College of Letters and Science

Department

Communication Studies

Library Reserve

http://catalog.library.ucla.edu/vwebv/enterCourseReserve.do

Materials Use Fee

0.00