Communication Studies (COMM ST)
COMM ST 148 - Integrated Marketing Communications
Lecture: Lec 1
Class ID: 024589130
Class Website: https://moodle2.sscnet.ucla.edu/course/view/171C-COMMST148-1
Open: 970 of 999 Left
Royce Hall Room 162
Final Exam Information
Consult instructor for method of evaluation
Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.
General Education (GE)
This class does not satisfy any GE requirements.
This class does not satisfy the undergraduate Writing II requirement.
This class does not satisfy any College/School diversity requirement.
- College of Letters and Science
Materials Use Fee